Mira Saidi is a creative director and filmmaker based in Antwerp. She builds brand worlds across film, retail and fashion: directing short films and AI-driven cinema (Blind Spot, selected for the Future Vision XPRIZE; Elle), designing retail spaces (the BIG pop-up gallery), and running Le Destroy, her label of unusual upcycled pieces. With decades in talent development and brand strategy, she knows how people read a brand before it speaks. Mira works with brands that want a story, not just content.